Google Says It's Possible to Benefit From Them
Chris Crum | Staff Writer
Google Says It's Possible to Benefit From Them
If you write for the web, whether that be on a blog or any other content site, there is a good chance your content has been scraped at some point, if not on a continuous basis. The good news is that it's probably not that big of a deal. At least that is what Google's Matt Cutts imples.
Answering user questions as he so often does, Cutts took on the question, "Is there a way to benefit from content scraped from your site?"
The simple answer to this is yes. You actually may be able to slightly benefit from having your content scraped. According to Cutts, if you make sure the pages on your site have links to you in them, the scrapers may leave the links in and end up linking to you. He says these links can "help you along.
"There are some people who really hate scrapers and try to crack down on them and try to get every single one deleted or kicked off their web host," says Cutts. "I tend to be the sort of person who doesn't really worry about it, because the vast, vast, vast majority of the time, it's going to be you that comes up, not the scraper. If the guy is scraping and scrapes the content that has a link to you, he's linking to you, so worst case, it won't hurt, but in some weird cases, it might actually help a little bit."
»»Have you actually benefited from a content scraper?
It's the same principle that Cutts talked about when talking about having links in low-quality directories. He says Google tries not to score the low-quality directories too high, but it doesn't hurt your site at all for being listed there.
He says that most of the time, you don't really need to worry about scrapers, because they don’t have a large effect in terms of the actual impact on users very often. He does add that if you see a scraper ranking higher than you, you can consider doing a Digital Millennium Copyright Act request (DMCA), or if it's a true spammer (gibberish, etc.) you can go ahead and do a spam report on them.
The Web Weighs In On Twitter's $1 Billion Valuation
Doug Caverly | Staff Writer
The good, the bad, and the funny
We first reported that Twitter was raising funds at a $1 billion valuation eight days ago. Since then, the amount of money Twitter's supposed to be raising has doubled, and more details about who's supplying the cash have surfaced. As you might imagine, all of this has generated quite a lot of discussion.
Below, we'll try to provide a roundup of people's reactions. Fair warning: incredulous takes appear to outweigh supportive ones by a significant margin. And also, in case you've missed all of the big headlines, here are the latest facts as reported by the Wall Street Journal: Twitter is raising $100 million from investors including T. Rowe Price.
What do you think about T. Rowe Price investing in Twitter?
As for responses, Jason Fried's Onion-like comeback is perhaps getting the most attention. In a fake press release, he wrote, "37signals is now a $100 billion dollar company, according to a group of investors who have agreed to purchase 0.000000001% of the company in exchange for $1." The piece has received more than 160 comments, most of which amount to pats on the back.
Then there's the observation of Dan Frommer and Kamelia Angelova to consider. In an article titled "Twitter Raises Cash Pile As Traffic Growth Slows," they noted, "During August, the company attracted 55 million unique visitors (worldwide) to Twitter.com, according to comScore. That's up about 3 million, or 6%, over July. That's solid, but nothing like its go-go month of April, when it grew by 13 million uniques (~70% m/m) or June, when it grew by 7 million uniques (~20% m/m)."
Still, there were some neutral and even positive remarks about the investment round. David Carr just went for a sort of comedic approach with the following tweet: Then Larry Dignan raised a very good point about T. Rowe Price's involvement. "This mutual fund firm, which I know well, isn't exactly a run-and-gun investment house," he wrote. "These folks play long term and tout planning for the long run."
So perhaps Twitter's strategy to make money - which at this point, may consist of selling premium accounts and/or data analytics services, along with introducing ads - is further along than most critics thought. Anyway, we'd be interested to hear your opinions concerning the $1 billion valuation in the comments section.
Selasa, 13 Oktober 2009
Make money with Logo Design Team...
Logo Design Team can help make you money. We produce eye-catching, riveting logos that businesses love. Every logo we make helps position our customers for profit! If you buy a logo from us, it will improve your bottom line.
We have another way to increase your profits:
Producing a great custom logo design for you isn't the only way we can help you prosper. We have an unbeatable reseller opportunity. If you would like to offer unparalleled logo design services to your customers, it's time to join forces with us.
This is how it works...
You sell logo design to your contacts and customers. You can do it in your own name, without even mentioning Logo Design Team at all! Meanwhile, we will be in the background, producing fantastic logos that will keep your clients happy and your pockets full.
Just contact us and let us know how much work you expect to generate, and we will quote you, the reseller, the best possible discounted rate for logo designs.
You quote your own price to your customers, and keep the difference as pure profit. Your customer never deals with us and never knows what you are paying. They pay you and credit you with the fantastic logo design they receive.
We can provide online support whenever necessary; our resellers handle localized support needs. You can go one step deeper and secure your own resellers, too!
This is why it works...
Our rates are spectacular. One of the reasons we are willing to offer such great rates is because we can deal in volume. We give fantastic rates to our resellers, who can then sell logo design services at a healthy profit. All you need is a good front-end; we handle everything else.
This logo design reseller deal is even more attractive when you consider the massive demand for this service. Online business continues to explode, and every new start up has one thing in common -- the need for a logo. The online economy generates thousands of new potential customers every single day!
This is who can make it work...
A reseller opportunity in the logo design field is a potential winner for just about anyone. All you need to do is recruit the business and take the payment. We take care of the rest. It's a perfect chance to sell something everyone wants without having to invest a great deal of time or energy in the process!
Are you looking for a part-time way to generate additional income? A logo design reseller relationship with Logo Design Team is a perfect solution for work at home parents or students.
Are you already in the graphics art business? Advertising agencies and graphic designers can use the reseller plan to handle customer needs with a profitable margin when they otherwise might have to turn down jobs due to time constraints or infrastructural expenses. We can handle overflow work or serve as a productive yet inexpensive part of your design team!
Do you work with other web businesses? If you are a designer, programmer, hardware seller, content producer, internet marketer or have any other links to the online business world, this logo design reseller plan is perfect for you. You can put a wonderful opportunity in front of your customers and clients. They receive a great logo design and give the credit to you, while you turn a nice profit in the process. And it's all nearly effortless!
Our current resellers are having a great deal of success selling red-hot logo design services. You can be a successful logo design merchant almost overnight by teaming up with Logo Design Team. Contact Us and join in the profits.
We have another way to increase your profits:
Producing a great custom logo design for you isn't the only way we can help you prosper. We have an unbeatable reseller opportunity. If you would like to offer unparalleled logo design services to your customers, it's time to join forces with us.
This is how it works...
You sell logo design to your contacts and customers. You can do it in your own name, without even mentioning Logo Design Team at all! Meanwhile, we will be in the background, producing fantastic logos that will keep your clients happy and your pockets full.
 |  |  |  |  |  |
Just contact us and let us know how much work you expect to generate, and we will quote you, the reseller, the best possible discounted rate for logo designs.
You quote your own price to your customers, and keep the difference as pure profit. Your customer never deals with us and never knows what you are paying. They pay you and credit you with the fantastic logo design they receive.
We can provide online support whenever necessary; our resellers handle localized support needs. You can go one step deeper and secure your own resellers, too!
This is why it works...
Our rates are spectacular. One of the reasons we are willing to offer such great rates is because we can deal in volume. We give fantastic rates to our resellers, who can then sell logo design services at a healthy profit. All you need is a good front-end; we handle everything else.
This logo design reseller deal is even more attractive when you consider the massive demand for this service. Online business continues to explode, and every new start up has one thing in common -- the need for a logo. The online economy generates thousands of new potential customers every single day!
 |  |  |  |  |  |
This is who can make it work...
A reseller opportunity in the logo design field is a potential winner for just about anyone. All you need to do is recruit the business and take the payment. We take care of the rest. It's a perfect chance to sell something everyone wants without having to invest a great deal of time or energy in the process!
Are you looking for a part-time way to generate additional income? A logo design reseller relationship with Logo Design Team is a perfect solution for work at home parents or students.
Are you already in the graphics art business? Advertising agencies and graphic designers can use the reseller plan to handle customer needs with a profitable margin when they otherwise might have to turn down jobs due to time constraints or infrastructural expenses. We can handle overflow work or serve as a productive yet inexpensive part of your design team!
Do you work with other web businesses? If you are a designer, programmer, hardware seller, content producer, internet marketer or have any other links to the online business world, this logo design reseller plan is perfect for you. You can put a wonderful opportunity in front of your customers and clients. They receive a great logo design and give the credit to you, while you turn a nice profit in the process. And it's all nearly effortless!
Our current resellers are having a great deal of success selling red-hot logo design services. You can be a successful logo design merchant almost overnight by teaming up with Logo Design Team. Contact Us and join in the profits.
Duplicate Content on Google, Bing and Yahoo
Duplicate Content on Google, Bing & Yahoo
Chris Crum | Staff Writer
Google: Cross-Domain Canonical Tag This Year
Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.
WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.
Duplicate Content in Google
The way Google handles duplicate content has been discussed a lot in recent memory. This is largely due to a video Google's Greg Grothaus uploaded, in which he discusses at length, the way Google handles a variety of different elements of the duplicate content conversation.
Joachim Kupke, Sr. Software Engineer of Google's Indexing Team reiterated much of what Grothaus said. He also said that Google has a ton of infrastructure for content duplication elimination:
- redirects
- detection of recurrent URL patterns (the ability to 'learn' recurrent url patterns to find duplicated content)
- actual contents
- most recently crawled version
- earlier content
- contents minus things that don’t change on a site
Kupke said to avoid dynamic URLs when possible (although Google is "rather good" at eliminating dupes). If all else fails, use the canonical link element. Kupke calls this a "Swiss Army Knife" for duplicate content issues.
Have you followed all the duplicate content rules and still been penalized?
Let us know about it in the comments
Google says the canonical link element has been tremendously successful. It didn't even exist a year ago, and is has grown exponentially. It has had a huge impact on Google's canonicalization decisions, and 2 out of 3 times, the canonical tag actually alters the organic decision in Google.
Google says a common mistake is designating a 404 as canonical, and this is typically caused by unnecessary relative links. So, avoid changing rel="canonical" designations, and avoid designating permanent redirects as canonical.
Also, do not disallow directives in robots.txt to annotate duplicate content. It makes it harder to detect dupes, and disallowed 404s are a nuisance. There is an exception however, and that is that interstitial login pages may be a good candidate to "robot out," according to Kupke.
Kupke says that canonical works, but indexing takes time. "Be patient and we WILL use your designated canonicals." Cleaning up an existing part of the index takes even longer, and this may leave dupes serving for a while despite rel=canonical, Kupke adds.
At SMX, Google announced that cross domain rel=canonical is coming within this year. So for example, if the Chicago Tribune has an article on the New York Times, and the rel=canonical points to the Chicago Tribune then Google will only credit the Chicago Tribune with the content.
Duplicate Content in Bing
As far as how Bing views duplicate content, intention is key. If your intent is to manipulate the search engine, you will be penalized.
Sasi Parthasarathy, Program Manager of Bing says to consolidate all versions of a page under one URL. "Less is more, in terms of duplicate content." If possible, use only one URL per piece of content.
Bing isn't supporting the canonical link element (as a ranking factor) yet, but it is coming. They do say to use it, but it's just not really a ranking factor in Bing yet. Bing says that there has been an increase in the usage of canonical tags in the past 6 months, but adoption issues still exist. According to Parthasarathy, 30% of canonical tags point to the same domain (which is fine), and 9% use it to point to other domains. This could be a mistake or it could be manipulative. Bing says they will look for other factors to try and determine which it is.
Bing says canonical tags are hints and not directives. "Use it with caution," and not as an alternative to good web design.
With regards to www vs non-www, just pick one and stick with it consistently. Remove default filenames at the end of your URLs. Bing also says 301 redirects are your best friend for redirecting, use rel="nofollow" on useless pages, and use robots.txt to keep content you don't want crawled out.
Duplicate Content in Yahoo
If everything goes according to plan, you're going to need to worry about how Bing handles duplicate content if you're worried about how Yahoo handles it, but Yahoo's Cris Pierry, Sr. Director of Search, offered a few additional tips.
Pierry says descriptive URLs should be easily readable, and it's not a good idea to change URLs every year. In addition, use canonical, avoid case sensitivity, and avoid session IDs and parameters.
Pierry also says to use sitemaps, and submit them to Yahoo Site Explorer. Improve indexing by proper robots.txt usage, and use Site Explorer to delete URLs that you dont' want Yahoo to index. Finally, provide feeds to Yahoo Site Explorer, and report spam sites linking to you in Site Explorer.
Yahoo says metadata and SearchMonkey are enhancing presentation.
WebProNews reporter Mike McDonald contributed to this article from SMX East.
Chris Crum | Staff Writer
Google: Cross-Domain Canonical Tag This Year
Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.
WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.
Duplicate Content in Google
The way Google handles duplicate content has been discussed a lot in recent memory. This is largely due to a video Google's Greg Grothaus uploaded, in which he discusses at length, the way Google handles a variety of different elements of the duplicate content conversation.
Joachim Kupke, Sr. Software Engineer of Google's Indexing Team reiterated much of what Grothaus said. He also said that Google has a ton of infrastructure for content duplication elimination:
- redirects
- detection of recurrent URL patterns (the ability to 'learn' recurrent url patterns to find duplicated content)
- actual contents
- most recently crawled version
- earlier content
- contents minus things that don’t change on a site
Kupke said to avoid dynamic URLs when possible (although Google is "rather good" at eliminating dupes). If all else fails, use the canonical link element. Kupke calls this a "Swiss Army Knife" for duplicate content issues.
Have you followed all the duplicate content rules and still been penalized?
Let us know about it in the comments
Google says the canonical link element has been tremendously successful. It didn't even exist a year ago, and is has grown exponentially. It has had a huge impact on Google's canonicalization decisions, and 2 out of 3 times, the canonical tag actually alters the organic decision in Google.
Google says a common mistake is designating a 404 as canonical, and this is typically caused by unnecessary relative links. So, avoid changing rel="canonical" designations, and avoid designating permanent redirects as canonical.
Kupke says that canonical works, but indexing takes time. "Be patient and we WILL use your designated canonicals." Cleaning up an existing part of the index takes even longer, and this may leave dupes serving for a while despite rel=canonical, Kupke adds.
At SMX, Google announced that cross domain rel=canonical is coming within this year. So for example, if the Chicago Tribune has an article on the New York Times, and the rel=canonical points to the Chicago Tribune then Google will only credit the Chicago Tribune with the content.
Duplicate Content in Bing
As far as how Bing views duplicate content, intention is key. If your intent is to manipulate the search engine, you will be penalized.
Sasi Parthasarathy, Program Manager of Bing says to consolidate all versions of a page under one URL. "Less is more, in terms of duplicate content." If possible, use only one URL per piece of content.
Bing isn't supporting the canonical link element (as a ranking factor) yet, but it is coming. They do say to use it, but it's just not really a ranking factor in Bing yet. Bing says that there has been an increase in the usage of canonical tags in the past 6 months, but adoption issues still exist. According to Parthasarathy, 30% of canonical tags point to the same domain (which is fine), and 9% use it to point to other domains. This could be a mistake or it could be manipulative. Bing says they will look for other factors to try and determine which it is.
With regards to www vs non-www, just pick one and stick with it consistently. Remove default filenames at the end of your URLs. Bing also says 301 redirects are your best friend for redirecting, use rel="nofollow" on useless pages, and use robots.txt to keep content you don't want crawled out.
Duplicate Content in Yahoo
If everything goes according to plan, you're going to need to worry about how Bing handles duplicate content if you're worried about how Yahoo handles it, but Yahoo's Cris Pierry, Sr. Director of Search, offered a few additional tips.
Pierry says descriptive URLs should be easily readable, and it's not a good idea to change URLs every year. In addition, use canonical, avoid case sensitivity, and avoid session IDs and parameters.
Pierry also says to use sitemaps, and submit them to Yahoo Site Explorer. Improve indexing by proper robots.txt usage, and use Site Explorer to delete URLs that you dont' want Yahoo to index. Finally, provide feeds to Yahoo Site Explorer, and report spam sites linking to you in Site Explorer.
Yahoo says metadata and SearchMonkey are enhancing presentation.
WebProNews reporter Mike McDonald contributed to this article from SMX East.
Will Google Eliminate the Need for Small Business Websites?
Place Pages Raise SEO, Reputation and Click Concerns
Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.
There is concern from some that Google is trying to eliminate the need for users to leave Google and even visit a small business' web site. WebProNews reader Doug Stewart, who wonders if this is an "assault against the small business website," commented, "Google wants people to spend more time on Google. Yahoo wants people to spend more time on Yahoo. Facebook wants people to spend more time on Facebook. Several of these large online "media" [companies] are doing everything in their power to keep the eyeballs on their website (unless you pay them for an outbound link)."
Do you think Google's Place Pages are good or bad for business? Tell us what you think.
Google has always claimed to do everything with the user's experience in mind. Unfortunately for SEOs and webmasters, however, it also could mean that people have less reason to go to their sites.
To me, this would really depend on the information that the searcher is hoping to acquire. It's going to be about finding the right balance of useful information and providing an incentive to still go to your site (if that is your goal). The Place Pages would certainly bring a new element to the online reputation management table. You're going to want to keep an eye on what's showing up on your Place Page, and address the situation accordingly. They can include user-generated content.
Another concern that has been voiced about Place Pages, is that Google could start ranking them in natural search results - outside of Google Maps. In fact, Erick Schonfeld points out that this is already occurring for at least the Burdick Chocolate Cafe (the example Google used when it announced the feature).
This could theoretically reduce clicks to actual sites, but again, this would just emphasize the need to manage your reputation on your Place Page. Your site is likely to be easily located from the Place Page anyway.
Blogger Eric Fredline says Google's Place Pages are "designed for optimization," but that something is missing. "For one, Google would need local merchant’s to define some sort of ‘conversion event’. This is conceptually as easy as defining a new ‘block type’ that will appear on the landing page and be optimized," he says. "For example, a restaurant might view a phone call or an Open Table registration as a conversion event. If it’s a phone call, I imagine the merchant could be encouraged to use Google Voice to provide a closed loop analysis of the conversion event."
"Perhaps more likely than having individual merchants doing this (at least in all cases) would be a small army of SEO and SEM experts doing it on the businesses' behalf – but within a closed looped system managed by Google," he adds. "Google could potentially create a whole new eco-system."
Another interesting factor of Google's Place Pages is the fact that they have sponsored results on them. This could raise more concerns, such as competing ads showing up on a business' place page. In Google's chocolate Cafe example, the Page is showing ads for chocolate companies like Godiva and Ghirardelli.
There are a lot of questions about the Pages, and answers will likely come in due time. In fact, Google Place Pages will be discussed in more than one panel at next week's Search Marketing Expo, which WebProNews will be attending. We should have more information on it then.
The Place Pages come with their own structured URL. The example Google gives is http://maps.google.com/places/us/ cambridge/brattle-st/52/-burdick-chocolate-cafe. You can see how it is structured by places/country/city/ street/address/business name. Google discusses the feature here.
Google says that while not all businesses have a place page yet, they will soon. Businesses can update their info through Google's Local Business Center.
Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.
There is concern from some that Google is trying to eliminate the need for users to leave Google and even visit a small business' web site. WebProNews reader Doug Stewart, who wonders if this is an "assault against the small business website," commented, "Google wants people to spend more time on Google. Yahoo wants people to spend more time on Yahoo. Facebook wants people to spend more time on Facebook. Several of these large online "media" [companies] are doing everything in their power to keep the eyeballs on their website (unless you pay them for an outbound link)."
Do you think Google's Place Pages are good or bad for business? Tell us what you think.
Google has always claimed to do everything with the user's experience in mind. Unfortunately for SEOs and webmasters, however, it also could mean that people have less reason to go to their sites.
| |
To me, this would really depend on the information that the searcher is hoping to acquire. It's going to be about finding the right balance of useful information and providing an incentive to still go to your site (if that is your goal). The Place Pages would certainly bring a new element to the online reputation management table. You're going to want to keep an eye on what's showing up on your Place Page, and address the situation accordingly. They can include user-generated content.
Another concern that has been voiced about Place Pages, is that Google could start ranking them in natural search results - outside of Google Maps. In fact, Erick Schonfeld points out that this is already occurring for at least the Burdick Chocolate Cafe (the example Google used when it announced the feature).
This could theoretically reduce clicks to actual sites, but again, this would just emphasize the need to manage your reputation on your Place Page. Your site is likely to be easily located from the Place Page anyway.
Blogger Eric Fredline says Google's Place Pages are "designed for optimization," but that something is missing. "For one, Google would need local merchant’s to define some sort of ‘conversion event’. This is conceptually as easy as defining a new ‘block type’ that will appear on the landing page and be optimized," he says. "For example, a restaurant might view a phone call or an Open Table registration as a conversion event. If it’s a phone call, I imagine the merchant could be encouraged to use Google Voice to provide a closed loop analysis of the conversion event."
"Perhaps more likely than having individual merchants doing this (at least in all cases) would be a small army of SEO and SEM experts doing it on the businesses' behalf – but within a closed looped system managed by Google," he adds. "Google could potentially create a whole new eco-system."
Another interesting factor of Google's Place Pages is the fact that they have sponsored results on them. This could raise more concerns, such as competing ads showing up on a business' place page. In Google's chocolate Cafe example, the Page is showing ads for chocolate companies like Godiva and Ghirardelli. There are a lot of questions about the Pages, and answers will likely come in due time. In fact, Google Place Pages will be discussed in more than one panel at next week's Search Marketing Expo, which WebProNews will be attending. We should have more information on it then.
The Place Pages come with their own structured URL. The example Google gives is http://maps.google.com/places/us/ cambridge/brattle-st/52/-burdick-chocolate-cafe. You can see how it is structured by places/country/city/ street/address/business name. Google discusses the feature here.
Google says that while not all businesses have a place page yet, they will soon. Businesses can update their info through Google's Local Business Center.
10 Reasons Social Media isn't Replacing Email
They Can Work Together Just Fine
The Wall Street Journal just ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads.
Do you agree that email no longer rules? Tell us why or why not.
"We all still use email, of course," says Jessica E. Vascellaro, the author of the piece. "But email was better suited to the way we used to use the Internet—logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone. The always-on connection, in turn, has created a host of new ways to communicate that are much faster than email, and more fun."
Correct me if I'm wrong, but don't all social networks also require logging on to use? Sure, you can set them up to remember your info so you don't have to log-in every time, but the same could be said for most email services. That's beside the point though.
It's fun to look at how communication has evolved, and it's easy to declare the old medium dead (although to be fair, Vascellaro didn't exactly go that far). It's just not the case.
WebProNews recently ran an article about how social media will not replace search, despite plenty of mutterings to the contrary. I will go ahead and declare the same thing about email. Social media will not replace email. Just as it did with search, it may replace it in some (even many) instances, but there is room for both forms of communication. In fact, they do a pretty good job of complimenting each other (for better or for worse).
The Wall Street Journal just ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads.
Do you agree that email no longer rules? Tell us why or why not.
"We all still use email, of course," says Jessica E. Vascellaro, the author of the piece. "But email was better suited to the way we used to use the Internet—logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone. The always-on connection, in turn, has created a host of new ways to communicate that are much faster than email, and more fun."
Correct me if I'm wrong, but don't all social networks also require logging on to use? Sure, you can set them up to remember your info so you don't have to log-in every time, but the same could be said for most email services. That's beside the point though.
It's fun to look at how communication has evolved, and it's easy to declare the old medium dead (although to be fair, Vascellaro didn't exactly go that far). It's just not the case.
WebProNews recently ran an article about how social media will not replace search, despite plenty of mutterings to the contrary. I will go ahead and declare the same thing about email. Social media will not replace email. Just as it did with search, it may replace it in some (even many) instances, but there is room for both forms of communication. In fact, they do a pretty good job of complimenting each other (for better or for worse).
Who Really Owns Your Tweets?
Who Really Owns Your Tweets?
Chris Crum | Staff Writer
Twitter has made some revisions to its terms of service, to address issues like advertising, tweet ownership, APIs, and spam. There's not as much news in this as one might expect, but there are some things worth noting, namely, Twitter's stance on who owns tweets.
"The revisions more appropriately reflect the nature of Twitter and convey key issues such as ownership. For example, your tweets belong to you, not to Twitter," says Twitter Co-founder Biz Stone.
With regards to advertising, they're leaving "the door wide open." Stone says they want to "keep their options open." So nothing concrete there.
As far as APIs, Stone says developers using Twitter APIs authorize Twitter to make content available. There is a separate set of guidelines for APIs that can be found here. It is still a work in progress. Current guidelines are as follows:
Spam guidelines are the same and can be found here.
The Tweet ownership stuff has already received some criticism for further clouding an already unclear subject. "If Twitter can do what they want with 'our' tweets, including reproduction for their own (financial) gain, what do we actually 'own'?" asks Shéa Bennett at Twittercism. "If Twitter loses our data, closes our accounts or goes out of business, do we still own those tweets? Or are they retrievable in any way?"
Twitter's terms of service are not necessarily finalized though. Stone made it quite clear that they are still open to feedback, and will make adjustments if they deem them necessary. There is even a feedback link right on the terms page. So if you have concerns about anything within, don't hesitate to let Twitter know.
Chris Crum | Staff Writer
Twitter has made some revisions to its terms of service, to address issues like advertising, tweet ownership, APIs, and spam. There's not as much news in this as one might expect, but there are some things worth noting, namely, Twitter's stance on who owns tweets.
"The revisions more appropriately reflect the nature of Twitter and convey key issues such as ownership. For example, your tweets belong to you, not to Twitter," says Twitter Co-founder Biz Stone.
With regards to advertising, they're leaving "the door wide open." Stone says they want to "keep their options open." So nothing concrete there.
As far as APIs, Stone says developers using Twitter APIs authorize Twitter to make content available. There is a separate set of guidelines for APIs that can be found here. It is still a work in progress. Current guidelines are as follows:
- Identify the user that authored or provided the Tweet, unless you are providing Tweets in an aggregate form or in anonymous form in those exceptional cases where concerns over user security and anonymity are involved.
- Maintain the integrity of Tweets and not edit or revise them. Tweets may be abbreviated for display purposes and as necessary due to technical limitations or requirements of any networks, devices, services or media.
- Get each user's consent before sending Tweets or other messages on their behalf. A user authenticating with your application does not constitute consent to send a message.
- Get permission from the user that created the Tweet if you want to make their Tweet into a commercial good or product, like using a Tweet on a t-shirt or a poster or making a book based on someone's Tweets.
- Maintain the integrity of Tweets and not edit or revise them. Tweets may be abbreviated for display purposes and as necessary due to technical limitations or requirements of any networks, devices, services or media.
- Get each user's consent before sending Tweets or other messages on their behalf. A user authenticating with your application does not constitute consent to send a message.
- Get permission from the user that created the Tweet if you want to make their Tweet into a commercial good or product, like using a Tweet on a t-shirt or a poster or making a book based on someone's Tweets.
Spam guidelines are the same and can be found here.
The Tweet ownership stuff has already received some criticism for further clouding an already unclear subject. "If Twitter can do what they want with 'our' tweets, including reproduction for their own (financial) gain, what do we actually 'own'?" asks Shéa Bennett at Twittercism. "If Twitter loses our data, closes our accounts or goes out of business, do we still own those tweets? Or are they retrievable in any way?"
Twitter's terms of service are not necessarily finalized though. Stone made it quite clear that they are still open to feedback, and will make adjustments if they deem them necessary. There is even a feedback link right on the terms page. So if you have concerns about anything within, don't hesitate to let Twitter know.
How to Use Facebook in Your Marketing Strategy
Free Facebook for Marketing Kit
from HubSpot
from HubSpot
Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers or B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, businesses have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Download the Free Social Media Marketing Kit to learn the Facebook business strategies that will make your business thrive. The kit includes the following:
- Video: "FaceBook for Business" - Learn how to use FaceBook to get noticed in Social Media and spread news about your company
- Video: "Getting Found Online using Social Media" - Learn the ins and outs of using social networks, social bookmarks and having conversations online.
- eBook: How to Use FaceBook for Business contains charts, graphs, and other useful tips (55 pages)
- Articles: Collection of blog posts about FaceBook from the HubSpot Inbound Marketing Blog
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